2008
The campaign
You Smoke, I Choke featured in Battlefront, with Alexander publicly credited as Zander Percival.
Battlefront campaigners archive ↗03 / Television & Media
Channel 4 · Battlefront · 2008
An early voice.
A public platform.
The story behind You Smoke, I Choke.
In 2008, appearing as Zander Percival, Alexander campaigned through Channel 4’s Battlefront for a ban on smoking in cars carrying children.
The campaign’s stated proposal concerned children under 16. Its official page records his television appearance, campaign activity and a meeting with his local MP, Mike Penning.
Explore the original campaign2009
The public discussion
The campaign was discussed in a Spiked opinion article critical of anti-smoking campaigning.
Read the contemporary article ↗2015
Later legislation
On 1 October 2015, legislation came into force in England and Wales prohibiting smoking in private vehicles carrying under-18s, subject to exemptions.
Read the GOV.UK guidance ↗The later legislation is included as historical context; no claim is made that Alexander’s campaign caused the law to pass.